Causal camper, urban adventurer or just plain old hipster, the ‘new outdoor’ consumer has been labeled a lot of things over the past year. Is this trendy new outdoorsman just a fad or are they here to play for a while?
Let’s face it. We’re all in the outdoor industry because we love to play outdoors in some shape or form. Open Air Demo gives Outdoor Retailer attendees that opportunity to enjoy themselves while introducing them to the latest innovations in outdoor gear.
Marisa Nicholson, vice president and group show director, says it best, “The OAD provides an opportunity for retailers to test products in their natural environments, which allows them to better engage with their consumers, sharing their own experience with the products,” in turn, “Retailers are more prepared to provide hands-on knowledge about the features and benefits of the … Read more ›
In just a few weeks, as August begins, your social feeds will begin to fill with the latest and greatest gear being released to the Outdoor Industry. Beyond the pictures of tents, SUPs and sneakers, there will be instagrams of cheers among friends, days of fly fishing and dancing into the night.
Besides a serious case of ‘FOMO’ (fear of missing out,) why would your brand or retail shop want to attend the biggest outdoor industry gathering this summer?
Connect with everyone from the industry in one place.
As Greg Thomsen, Managing Director at Adidas Outdoor, explains it, “This show … Read more ›
Top 5 Use Cases for Leveraging Athlete Ambassador Content
By Dennis O’Malley
Illustration: Jamie Padilla
ATHLETE BRAND AMBASSADORS PROVIDE A VALUABLE RESOURCE TO ACTIVE LIFESTYLE BRANDS by generating buzz about your brand and increasing brand social reach. But how can you best use their content to effectively drive sales and conversions? We’ve offered up the top five use cases for how best to leverage your athlete ambassador content, with examples of brands that are already successfully working with athletes in these roles today.
Growing Your Brand With The Outdoors & Millennials
Entering new markets and engaging millennials will help brands build awareness to elevate sales and fan growth.
The meaning of this important word perpetually orbits brands in the action sports industry–and every industry for that matter–throughout the year waiting to be recognized, grabbed, and capitalized on. Not honing in and missing opportunities can result in a brand’s slow dissolve or loss of relevance in their markets. Conversely, do your homework, make some moves, and you could be riding a gravy train with biscuit wheels. Pretty basic really. But, how do you … Read more ›
Throughout the next month, SNEWS will recap its coverage of Outdoor Retailer Winter Market 2015 with select stories from the O.R. Daily we published at the show Jan. 20 – 24. It’s an opportunity for you to catch up on stories you might have missed in O.R.D., and for us to update and upload the articles to our searchable archives.
Sunny skies matched sunny moods at Outdoor Retailer’s All Mountain Demo in late January as attendees braved chilly morning temps at Solitude Mountain Resort to sample the latest in ski and snowshoe gear, plus gloves, cookware and water purification systems. … Read more ›
“Many (people) go fishing all of their lives without knowing that it is not fish that they are after.”Henry David Thoreau ~ (1817 –1862)
Craig Amacker releases almost every catch. It’s not fish he’s after, but the experience of a day on the water, tiny moments of time when he’s directly connected to nature by a thin nylon filament. “It’s my escape, but it’s also my occupation,”Craig said as we cast our lines over the Wisconsin River.
“It’s all about when that fish strikes and you know there’s something alive on the end of your line.”
On a singularly beautiful summer day, it’s hard to imagine spending even a single moment of it inside. But gathering in the final hours of the Outdoor Reps Association show in Madison, Wisconsin, retailers and sales professionals alike basked in the glow of florescent lights at the Alliant Energy Center to conclude their business with a profound sense of satisfaction and optimism for good things yet to come. In the midsts of exceptionally good weather nationwide and an economy in full rebound, buyers from shops across the country report a steady flow of customers with money to spend and no … Read more ›