Inside Outdoor Retailer

Top 5 Use Cases For Leveraging Athlete Ambassador Content — By Kailee Bradstreet

Top 5 Use Cases for Leveraging Athlete Ambassador Content

By Dennis O’Malley


Illustration: Jamie Padilla

ATHLETE BRAND AMBASSADORS PROVIDE A VALUABLE RESOURCE TO ACTIVE LIFESTYLE BRANDS by generating buzz about your brand and increasing brand social reach. But how can you best use their content to effectively drive sales and conversions? We’ve offered up the top five use cases for how best to leverage your athlete ambassador content, with examples of brands that are already successfully working with athletes in these roles today.

Most recently, Dennis hosted a panel during Outdoor Retailer Winter Market titled “Maximizing Athletes & Ambassadors Through … Read more ›

Growing Your Brand With The Outdoors & Millennials By Keith Cozzens — TransWorld Business


Growing Your Brand With The Outdoors & Millennials

Entering new markets and engaging millennials will help brands build awareness to elevate sales and fan growth.


The meaning of this important word perpetually orbits brands in the action sports industry–and every industry for that matter–throughout the year waiting to be recognized, grabbed, and capitalized on. Not honing in and missing opportunities can result in a brand’s slow dissolve or loss of relevance in their markets. Conversely, do your homework, make some moves, and you could be riding a gravy train with biscuit wheels. Pretty basic really. But, how do you … Read more ›

Outdoor Retailers Share Positive Sentiment for 2015

Throughout the next month, SNEWS will recap its coverage of Outdoor Retailer Winter Market 2015 with select stories from the O.R. Daily we published at the show Jan. 20 – 24. It’s an opportunity for you to catch up on stories you might have missed in O.R.D., and for us to update and upload the articles to our searchable archives.

Sunny skies matched sunny moods at Outdoor Retailer’s All Mountain Demo in late January as attendees braved chilly morning temps at Solitude Mountain Resort to sample the latest in ski and snowshoe gear, plus gloves, cookware and water purification systems. … Read more ›

A Look Forward to Outdoor Retailer Summer Market 2014



“Many (people) go fishing all of their lives without knowing that it is not fish that they are after.”Henry David Thoreau ~ (1817 –1862)

Craig Amacker releases almost every catch. It’s not fish he’s after, but the experience of a day on the water, tiny moments of time when he’s directly connected to nature by a thin nylon filament. “It’s my escape, but it’s also my occupation,”Craig said as we cast our lines over the Wisconsin River.

“It’s all about when that fish strikes and you know there’s something alive on the end of your line.”

Craig splits his … Read more ›

Positive Retailer Outlook As OR Summer Market Approaches

On a singularly beautiful summer day, it’s hard to imagine spending even a single moment of it inside. But gathering in the final hours of the Outdoor Reps Association show in Madison, Wisconsin, retailers and sales professionals alike basked in the glow of florescent lights at the Alliant Energy Center to conclude their business with a profound sense of satisfaction and optimism for good things yet to come. In the midsts of exceptionally good weather nationwide and an economy in full rebound, buyers from shops across the country report a steady flow of customers with money to spend and no … Read more ›

Breaking Trail: Tal Dehtiar, Oliberté

In this series, we look to our industry leaders for guidance, inspiration and best practices in sustainable business in the outdoor-product space. Breaking Trail is an Outdoor Retailer Series that is powered by Walden Hyde. Here, Walden Hyde speaks with Tal Dehtiar, founder of Oliberté, about Fair Trade and manufacturing in Ethiopia.

What does sustainability mean to your company?
To us, it means creating sustainable jobs that support the growth of a middle-class economy in Sub-Saharan Africa. We see huge potential for manufacturing in countries like Ethiopia and are proud to be one of the first companies investing here. … Read more ›