December 11, 2015
A huge conversation at #ORshow Winter Market is always around the backcountry and the responsibility as brands, retailers and non-profits we have to consumers and participants in the sport. The Avalanche Project is a partner in the Backcountry Zone at #ORshow and will be presenting during Winter Market.
Join the conversation: #weareOUTDOOR
The Shakedown Tour from AIARE Avalanche Education on Vimeo.… Read more ›
December 1, 2015
If you’re a specialty retailer in the outdoor space, you might recognize the face below. If you don’t, you should make it a plan to get to know this guy. That outdoorsman right there is Joe Bustos, Outdoor Retailer’s Retail Relations Manager. When he’s not visiting outdoor shops around the country, he’s probably fly-fishing. Read about the man behind the fly-fishing waders below.
Why do you love being a part of the outdoor industry?
The thing I love most about being a part of the outdoor industry is the community aspect. I love making close friends and building relationships … Read more ›
September 24, 2015
As the great John Muir said, ‘The mountains are calling and I must go.’ Outdoor enthusiasts are certainly following suit. Trail running was noted with a 10% increase in the past three years in OIA’s 2014 Outdoor Participation report. However, it’s not just running that is garnering more interest. Traditional running only saw a 3.1% increase over the same three years. Beyond the numbers, we’re also seeing more and more athletes, runners and byond, heading out on bigger, badder and longer adventures deep into the mountains. From Killian Jornet’s ‘Seven Summits of My Life’ to the late Dean Potter’s ‘ultra-climbing’ … Read more ›
September 9, 2015
‘Made in America’ is becoming a bigger part of the outdoor industry. Not only are consumers looking to support the ‘Made in America’ label, brands and their employees, are taking pride in bringing things back to U.S. soil and supporting their local economies. You might have had the chance to peruse the ‘Made in America’ showcase put on by the Outdoor Industry Association at Outdoor Retailer Summer Market 15, but we wanted to hear from brands leading the movement on why they’ve included ‘Made in America’ in their business practices.
A newcomer in the outdoor industry, Topo Designs has been … Read more ›
September 2, 2015
Patagonia wants its consumers to be ‘up for anthing’ with its new collection.
From the rise of tiny houses to the ‘art of decluttering’ we’re entering a time when less has become more. Blame it on #vanlife or the scientific studies proving it’s experiences that make you happier not more possessions, people are looking to simplify their lives and their gear closets. This new way of thinking influenced many brands at this year’s Summer Market. Consumers are demanding their gear and apparel do more with less. As more consumers get outside, they want items that are versatile and multi-purpose, not … Read more ›
August 26, 2015
One thing we’ve always loved about the outdoor industry is the camaraderie and sense of community. Walking into Outdoor Retailer is akin to walking into the greatest reunion with all your best friends. Lucky for us, it’s twice a year and not every ten. Stemming from mutual respect and admiration for each other’s work, that sense of camaraderie has inspired a number of collabs, or collaborations, among some amazing brands this year at Summer Market.
Collabs are a unique way for brands of all sizes to expand their markets, gain access to better resources, change the way consumers view a … Read more ›
August 12, 2015
We came, we saw, we conquered – again. Last week, friends from the West coast to the East coast, and even from over the pond, gathered in the Palace once again to talk shop and show off the latest gear at Outdoor Retailer Summer Market 2015. We connected, inspired each other, talked shop, planned trips and, maybe, partied a little too.
The stoke was high among the over 27,000 attendees at Outdoor Retailer Summer 2015.
Kevin Rosenberg, Owner of Gear2Go Outfitters was one of the many specialty retailers in attendance of the show. Why did he come? “To find the … Read more ›
August 6, 2015
This article was originaly posted by Scouting Magazine and written by Gretchen Sparling
When mom and dad have a job to do at Outdoor Retailer — a semiannual gathering of outdoor gear manufacturers in Salt Lake City — often this means the kids are along for the ride. And, sure, checking out the seemingly endless rows of tents, camp stoves, hiking boots and more can be entertaining … but a day spent outside exploring the Great Salt Lake Council’s Camp Tracy sounds more appealing to most 10-year-olds.
This year, the Boy Scouts of America’s Scouting Works team introduced CampOR, … Read more ›
July 30, 2015
Causal camper, urban adventurer or just plain old hipster, the ‘new outdoor’ consumer has been labeled a lot of things over the past year. Is this trendy new outdoorsman just a fad or are they here to play for a while?
According to a recent article posted by Racked this ‘fad’ is not something to dismiss. The writer found, ‘Some 143 million Americans participated in outdoor activities last year, and trail running and mountain biking are at an all-time high.’ Now, it’s pretty obvious, that every one of those 143 million participants are not looking for the most technical gear … Read more ›