Matt Powell, Vice President and Industry Analyst of The NPD Group, explores the growth of the digital fitness device market.
Awareness of digital fitness devices has grown substantially, as a greater assortment of products offering a variety of features and price points have hit the market. From heart rate monitoring to sleep tracking, these devices have become more sophisticated. With more features available, this has translated to more ways for fitness devices to identify with consumers across the spectrum, from soccer moms to soccer players, and keep these consumers engaged.
With sales of digital fitness devices growing nearly $22 … Read more ›
As more and more outdoor enthusiasts head further and deeper into the backcountry, safety has become an increasing concern for the outdoor industry. Snow safety has come along way in the industry, but the industry has still been facing issues around cost-prohibition and the actual effectiveness of the tools. During Outdoor Retailer Winter Market 2015, we were excited to see some huge innovations to avalanche airbags.
Photo by Vertucci Visuals
Arcyteryx has been a strong brand in the backcountry arena for a while, however, unlike many other players they’ve chosen not to develop an avalanche airbag for their consumers. So, … Read more ›
Matt Powell, Vice President and Industry Analyst, The NPD Group explores the modern meaning of ‘outdoorsy.’
Does someone have to be extreme or adventurous to be considered ‘outdoorsy?’ How about camping on the rooftop of an apartment building, roasting marshmallows around a backyard fire pit, hiking a local trail, or ‘hammocking’ among the trees on a college campus – do these activities count? I would argue that they most certainly do.
‘Outside’ has become very important to the outdoor industry, as consumers more frequently turn to personal, familiar space or seek the comforts of home for their outdoor experiences. … Read more ›
It’s been a touch over a month since Outdoor Retailer Winter Market ’16 and we already can’t wait to connect with all of our industry friends again in August. Looking back, what was your favorite gear, brands and moments of January’s show? Need a refresh? We’ve put together a collection of ’round-ups’ from our friends in the media and throughout the interwebs. Are we missing yours? Send it over via social: #ORshow – and we’ll add.
Maybe it’s the long lift lines and expensive life tickets or maybe it’s the simple desire to return to a more unadulterated experience, but there’s no denying uphill skiing is on the rise. But, what goes up, must come down. At Outdoor Retailer Winter Market ’16 we saw a strong focus on creating a better downhill experience for athletes participating in various ski-mountaineering/touring activities.
Photo by: Josh Vertucci
Killian Jornet may be best known for his record-shattering trail runs, but his love for the mountains doesn’t stop when the snow starts to fall. The Salomon-sponsored athlete needed something that would … Read more ›
A huge conversation at #ORshow Winter Market is always around the backcountry and the responsibility as brands, retailers and non-profits we have to consumers and participants in the sport. The Avalanche Project is a partner in the Backcountry Zone at #ORshow and will be presenting during Winter Market.
If you’re a specialty retailer in the outdoor space, you might recognize the face below. If you don’t, you should make it a plan to get to know this guy. That outdoorsman right there is Joe Bustos, Outdoor Retailer’s Retail Relations Manager. When he’s not visiting outdoor shops around the country, he’s probably fly-fishing. Read about the man behind the fly-fishing waders below.
Why do you love being a part of the outdoor industry?
The thing I love most about being a part of the outdoor industry is the community aspect. I love making close friends and building relationships … Read more ›
The Outdoor Inspiration Awards champion individuals, groups, and companies whose efforts go above and beyond in inspiring and encouraging others in their communities to enjoy, participate in, and support outdoor activities. The nominations have just opened up and to celebrate we’re highlighting some of our past winners.
The Mountaineer, located in Keene Valley, New York, the Home of the Adirondack High Peaks, is an iconic outdoor specialty store that has been a purveyor of fine mountaineering and outdoor equipment since 1975. Vinny McClelland helped build the store with his own hands in 1974 and has been with the … Read more ›
As the great John Muir said, ‘The mountains are calling and I must go.’ Outdoor enthusiasts are certainly following suit. Trail running was noted with a 10% increase in the past three years in OIA’s 2014 Outdoor Participation report. However, it’s not just running that is garnering more interest. Traditional running only saw a 3.1% increase over the same three years. Beyond the numbers, we’re also seeing more and more athletes, runners and byond, heading out on bigger, badder and longer adventures deep into the mountains. From Killian Jornet’s ‘Seven Summits of My Life’ to the late Dean Potter’s ‘ultra-climbing’ … Read more ›