“Many (people) go fishing all of their lives without knowing that it is not fish that they are after.”Henry David Thoreau ~ (1817 –1862)
Craig Amacker releases almost every catch. It’s not fish he’s after, but the experience of a day on the water, tiny moments of time when he’s directly connected to nature by a thin nylon filament. “It’s my escape, but it’s also my occupation,”Craig said as we cast our lines over the Wisconsin River.
“It’s all about when that fish strikes and you know there’s something alive on the end of your line.”
Craig splits his … Read more ›
On a singularly beautiful summer day, it’s hard to imagine spending even a single moment of it inside. But gathering in the final hours of the Outdoor Reps Association show in Madison, Wisconsin, retailers and sales professionals alike basked in the glow of florescent lights at the Alliant Energy Center to conclude their business with a profound sense of satisfaction and optimism for good things yet to come. In the midsts of exceptionally good weather nationwide and an economy in full rebound, buyers from shops across the country report a steady flow of customers with money to spend and no … Read more ›
Timmy O’Neill interviews Cedar Wright about free soloing and suffering with Alex Honnold on the stage of Live from OR at Outdoor Retailer Winter Market 2014.
More on Cedar Wright here. Bonus Footage of The Sufferfest here.… Read more ›
In this series, we look to our industry leaders for guidance, inspiration and best practices in sustainable business in the outdoor-product space. Breaking Trail is an Outdoor Retailer Series that is powered by Walden Hyde. Here, Walden Hyde speaks with Tal Dehtiar, founder of Oliberté, about Fair Trade and manufacturing in Ethiopia.
What does sustainability mean to your company?
To us, it means creating sustainable jobs that support the growth of a middle-class economy in Sub-Saharan Africa. We see huge potential for manufacturing in countries like Ethiopia and are proud to be one of the first companies investing here. … Read more ›
Timmy O’Neill interviews Chris Parkhurst of MSR about their new snowshoe, the Revo Explore, on the stage of Live From OR at Outdoor Retailer Winter Market 2014.
Timmy O’Neill interviews Paul Staudigel of Inov-8 on the stage of Live from OR at Outdoor Retailer Winter Market 2014.
Everything inov-8 does is designed to celebrate the grit and glory of the committed athlete.
We believe in natural running. Natural running involves taking running back to its most innate form, letting nothing alter the natural biomechanics of the foot and body. Natural running relies on the strength of the runner’s feet and legs rather than the cushioning or support of a shoe. The foot controls the shoe, not the other way around.
Our products… Read more ›
Now the newest Salomon athlete representing Salomon outerwear, running apparel, running footwear, and skis, as well as their Suunto watches, Live From OR sits down with their first 4-season athlete and social media first-ascenter Brody Leven at Winter Market 2014.