From the rise of tiny houses to the ‘art of decluttering’ we’re entering a time when less has become more. Blame it on #vanlife or the scientific studies proving it’s experiences that make you happier not more possessions, people are looking to simplify their lives and their gear closets. This new way of thinking influenced many brands at this year’s Summer Market. Consumers are demanding their gear and apparel do more with less. As more consumers get outside, they want items that are versatile and multi-purpose, not … Read more ›
One thing we’ve always loved about the outdoor industry is the camaraderie and sense of community. Walking into Outdoor Retailer is akin to walking into the greatest reunion with all your best friends. Lucky for us, it’s twice a year and not every ten. Stemming from mutual respect and admiration for each other’s work, that sense of camaraderie has inspired a number of collabs, or collaborations, among some amazing brands this year at Summer Market.
Collabs are a unique way for brands of all sizes to expand their markets, gain access to better resources, change the way consumers view a … Read more ›
We came, we saw, we conquered – again. Last week, friends from the West coast to the East coast, and even from over the pond, gathered in the Palace once again to talk shop and show off the latest gear at Outdoor Retailer Summer Market 2015. We connected, inspired each other, talked shop, planned trips and, maybe, partied a little too.
Kevin Rosenberg, Owner of Gear2Go Outfitters was one of the many specialty retailers in attendance of the show. Why did he come? “To find the … Read more ›
When mom and dad have a job to do at Outdoor Retailer — a semiannual gathering of outdoor gear manufacturers in Salt Lake City — often this means the kids are along for the ride. And, sure, checking out the seemingly endless rows of tents, camp stoves, hiking boots and more can be entertaining … but a day spent outside exploring the Great Salt Lake Council’s Camp Tracy sounds more appealing to most 10-year-olds.
This year, the Boy Scouts of America’s Scouting Works team introduced CampOR, … Read more ›
Causal camper, urban adventurer or just plain old hipster, the ‘new outdoor’ consumer has been labeled a lot of things over the past year. Is this trendy new outdoorsman just a fad or are they here to play for a while?
According to a recent article posted by Racked this ‘fad’ is not something to dismiss. The writer found, ‘Some 143 million Americans participated in outdoor activities last year, and trail running and mountain biking are at an all-time high.’ Now, it’s pretty obvious, that every one of those 143 million participants are not looking for the most technical gear … Read more ›
Let’s face it. We’re all in the outdoor industry because we love to play outdoors in some shape or form. Open Air Demo gives Outdoor Retailer attendees that opportunity to enjoy themselves while introducing them to the latest innovations in outdoor gear.
Marisa Nicholson, vice president and group show director, says it best, “The OAD provides an opportunity for retailers to test products in their natural environments, which allows them to better engage with their consumers, sharing their own experience with the products,” in turn, “Retailers are more prepared to provide hands-on knowledge about the features and benefits of the … Read more ›
In just a few weeks, as August begins, your social feeds will begin to fill with the latest and greatest gear being released to the Outdoor Industry. Beyond the pictures of tents, SUPs and sneakers, there will be instagrams of cheers among friends, days of fly fishing and dancing into the night.
Besides a serious case of ‘FOMO’ (fear of missing out,) why would your brand or retail shop want to attend the biggest outdoor industry gathering this summer?
Connect with everyone from the industry in one place.
As Greg Thomsen, Managing Director at Adidas Outdoor, explains it, “This show … Read more ›
Top 5 Use Cases for Leveraging Athlete Ambassador Content
By Dennis O’Malley
ATHLETE BRAND AMBASSADORS PROVIDE A VALUABLE RESOURCE TO ACTIVE LIFESTYLE BRANDS by generating buzz about your brand and increasing brand social reach. But how can you best use their content to effectively drive sales and conversions? We’ve offered up the top five use cases for how best to leverage your athlete ambassador content, with examples of brands that are already successfully working with athletes in these roles today.
Growing Your Brand With The Outdoors & Millennials
Entering new markets and engaging millennials will help brands build awareness to elevate sales and fan growth.
The meaning of this important word perpetually orbits brands in the action sports industry–and every industry for that matter–throughout the year waiting to be recognized, grabbed, and capitalized on. Not honing in and missing opportunities can result in a brand’s slow dissolve or loss of relevance in their markets. Conversely, do your homework, make some moves, and you could be riding a gravy train with biscuit wheels. Pretty basic really. But, how do you … Read more ›
Throughout the next month, SNEWS will recap its coverage of Outdoor Retailer Winter Market 2015 with select stories from the O.R. Daily we published at the show Jan. 20 – 24. It’s an opportunity for you to catch up on stories you might have missed in O.R.D., and for us to update and upload the articles to our searchable archives.
Sunny skies matched sunny moods at Outdoor Retailer’s All Mountain Demo in late January as attendees braved chilly morning temps at Solitude Mountain Resort to sample the latest in ski and snowshoe gear, plus gloves, cookware and water purification systems. … Read more ›