Inside Outdoor Retailer

Dawn Wall – Live From OR with Timmy O’Neill

We had the privilege of inviting John Long and Kevin Jorgeson to the Live From OR stage show with Timmy O’Neill at Winter Market 2014 to discuss Dawn Wall, the enormous big wall project up El Capitan in Yosemite, USA.

OR Winter Market 2014 wrapped with marked increases in attendance, brand stories, innovation and inspiration. Stay tuned in the coming weeks as we will continue to post videos and images of the show and the industry.

Kevin Jorgeson is a professional climber, instructor, consultant, and Co-Founder/President of Pro Climbers International (PCI). More about Kevin here.

John Long is an … Read more ›

The GoPro Bomb Squad – Live From OR

 

Four friends, Neil Amonson, Marshall Miller, Jesse Hall, and JT Holmes (not interviewed), are the official flight team for GoPro. Professional athletes with their eyes towards the sky. Leading the way in progressive social media, this four-man wing suit team are ultra-intelligent guys who jump out of helicopters and fly to earth.

Since 2008, they have made a living from using GoPro cameras to capture their stomach-dropping jumps and stunts, free-falling from thousands of feet above the ground – what they consider sheer bliss.

“We would be daydreaming about this if we weren’t doing it and there’s something that … Read more ›

Breaking Trail: Matt Reynolds, Indigenous Designs

Breaking Trail: Matt Reynolds, Indigenous Designs

Matt Reynolds, President and Co-Founder Indigenous Designs Corporation

Sustainability is becoming impossible to ignore in the outdoor industry. In this series, we look to our industry leaders for guidance, inspiration, and best practices in sustainable business in the outdoor-product space. Breaking Trail is an Outdoor Retailer Series that is powered by Walden Hyde. Here, Walden Hyde speaks with Matt Reynolds, President and Co-founder of Indigenous Designs Corporation, about making responsible decisions as a values-driven company.

What does sustainability mean to your company? To you personally?
Indigenous is a lifestyle fashion company, and for us sustainability means focusing on more than financial growth of the company—it means … Read more ›

Breaking Trail: Donna Carpenter, Burton Snowboards

Breaking Trail: Donna Carpenter, Burton Snowboards

Sustainability is becoming impossible to ignore in the outdoor industry. In this series, we look to our industry leaders for guidance, inspiration, and best practices in sustainable business in the outdoor-product space. Breaking Trail is an Outdoor Retailer Series that is powered by Walden Hyde. Here, Walden Hyde speaks with Donna Carpenter, President of Burton Snowboards, about formalizing sustainability at Burton and how climate change could affect the future of the sport.

What does sustainability mean to your company?
To us, it’s about the responsibility to the sport. We need snow to keep playing, and we have a … Read more ›

Breaking Trail: David Labistour, MEC

Breaking Trail: David Labistour, MEC

David Labistour, CEO, Mountain Equipment Co-op

Sustainability is becoming impossible to ignore in the outdoor industry. In this series, we look to our industry leaders for guidance, inspiration, and best practices in sustainable business in the outdoor-product space. Breaking Trail is an Outdoor Retailer Series that is powered by Walden Hyde. Here, Walden Hyde speaks with David Labistour, CEO of Mountain Equipment Co-op (MEC) about understanding the system of sustainability and how his company is working to bring it into the core of the company.

What does sustainability mean to your business?
Within the general business environment and MEC, sustainability means really knowing about the … Read more ›

Breaking Trail: Jim Osgood, Klean Kanteen

Breaking Trail: Jim Osgood, Klean Kanteen

Jim Osgood, CEO and Chairman Klean Kanteen

Sustainability is becoming impossible to ignore in the outdoor industry. In this series, we look to our industry leaders for guidance, inspiration, and best practices in sustainable business in the outdoor-product space. Breaking Trail is an Outdoor Retailer series that is powered by Walden Hyde. Here, Walden Hyde speaks with Jim Osgood, CEO and Chairman of the Board at Klean Kanteen about working to replace single-use items, becoming a B Corp, and keeping employees motivated.

What does sustainability mean to you? To your company?
Thinking about the literal definition of sustainability, it’s to give more back than we consume or … Read more ›

Breaking Trail: Betsy Blaisdell, Timberland

Breaking Trail: Betsy Blaisdell, Timberland

Betsy Blaisdell, Senior Manager Environmental Stewardship, Timberland

Sustainability is becoming impossible to ignore in the outdoor industry. In this series, we look to our industry leaders for guidance, inspiration, and best practices in sustainable business in the outdoor-product space. Breaking Trail is an Outdoor Retailer Series that is powered by Walden Hyde. Here, Walden Hyde speaks with Betsy Blaisdell, Senior Manager, Environmental Stewardship at Timberland about their pioneering work with their Green Index and how sustainability can increase brand value.


What does sustainability mean to you?

I have a personal connection to this work. I grew up in a beautiful spot, not far from Timberland, on … Read more ›

Breaking Trail: Jim Zwiers, Wolverine Worldwide

Breaking Trail: Jim Zwiers, Wolverine Worldwide

Jim Zwiers of Wolverine Worldwide, Inc.

Sustainability is becoming impossible to ignore in the outdoor industry. In this series, we look to our industry leaders for guidance, inspiration, and best practices in sustainable business in the outdoor-product space. Breaking Trail is an Outdoor Retailer Series that is powered by Walden Hyde. Here, Walden Hyde speaks with Jim Zwiers, Senior Vice President of  Wolverine Worldwide & President – Performance Group about creating win-win scenarios for brands and sustainability.

What does sustainability mean to your company?
Wolverine Worldwide is focused on reducing our global ecological footprint on current and future generations through environmentally sustainable business practices.

This pervades … Read more ›

Breaking Trail: Kevin Myette, REI

Breaking Trail: Kevin Myette, REI

Kevin Myette is the Director of Product and Supply Chain Sustainability for REI

Sustainability is becoming impossible to ignore in the outdoor industry. In this series, we look to our industry leaders for guidance, inspiration, and best practices in sustainable business in the outdoor-product space. Breaking Trail is an Outdoor Retailer Series that is powered by Walden Hyde. Here, Walden Hyde speaks with Kevin Myette, Director of Product and Supply Chain Sustainability for REI.

What does sustainability mean to you? To your company?
Sustainability is a bit of a charged word for me because oftentimes it’s viewed as finite and absolute when it really describes the state of a system.

For REI, it’s … Read more ›