Inside Outdoor Retailer

Breaking Trail: Donna Carpenter, Burton Snowboards

Breaking Trail: Donna Carpenter, Burton Snowboards

Sustainability is becoming impossible to ignore in the outdoor industry. In this series, we look to our industry leaders for guidance, inspiration, and best practices in sustainable business in the outdoor-product space. Breaking Trail is an Outdoor Retailer Series that is powered by Walden Hyde. Here, Walden Hyde speaks with Donna Carpenter, President of Burton Snowboards, about formalizing sustainability at Burton and how climate change could affect the future of the sport.

What does sustainability mean to your company?
To us, it’s about the responsibility to the sport. We need snow to keep playing, and we have a … Read more ›

Breaking Trail: David Labistour, MEC

Breaking Trail: David Labistour, MEC

David Labistour, CEO, Mountain Equipment Co-op

Sustainability is becoming impossible to ignore in the outdoor industry. In this series, we look to our industry leaders for guidance, inspiration, and best practices in sustainable business in the outdoor-product space. Breaking Trail is an Outdoor Retailer Series that is powered by Walden Hyde. Here, Walden Hyde speaks with David Labistour, CEO of Mountain Equipment Co-op (MEC) about understanding the system of sustainability and how his company is working to bring it into the core of the company.

What does sustainability mean to your business?
Within the general business environment and MEC, sustainability means really knowing about the … Read more ›

Breaking Trail: Jim Osgood, Klean Kanteen

Breaking Trail: Jim Osgood, Klean Kanteen

Jim Osgood, CEO and Chairman Klean Kanteen

Sustainability is becoming impossible to ignore in the outdoor industry. In this series, we look to our industry leaders for guidance, inspiration, and best practices in sustainable business in the outdoor-product space. Breaking Trail is an Outdoor Retailer series that is powered by Walden Hyde. Here, Walden Hyde speaks with Jim Osgood, CEO and Chairman of the Board at Klean Kanteen about working to replace single-use items, becoming a B Corp, and keeping employees motivated.

What does sustainability mean to you? To your company?
Thinking about the literal definition of sustainability, it’s to give more back than we consume or … Read more ›

Breaking Trail: Betsy Blaisdell, Timberland

Breaking Trail: Betsy Blaisdell, Timberland

Betsy Blaisdell, Senior Manager Environmental Stewardship, Timberland

Sustainability is becoming impossible to ignore in the outdoor industry. In this series, we look to our industry leaders for guidance, inspiration, and best practices in sustainable business in the outdoor-product space. Breaking Trail is an Outdoor Retailer Series that is powered by Walden Hyde. Here, Walden Hyde speaks with Betsy Blaisdell, Senior Manager, Environmental Stewardship at Timberland about their pioneering work with their Green Index and how sustainability can increase brand value.


What does sustainability mean to you?

I have a personal connection to this work. I grew up in a beautiful spot, not far from Timberland, on … Read more ›

Breaking Trail: Jim Zwiers, Wolverine Worldwide

Breaking Trail: Jim Zwiers, Wolverine Worldwide

Jim Zwiers of Wolverine Worldwide, Inc.

Sustainability is becoming impossible to ignore in the outdoor industry. In this series, we look to our industry leaders for guidance, inspiration, and best practices in sustainable business in the outdoor-product space. Breaking Trail is an Outdoor Retailer Series that is powered by Walden Hyde. Here, Walden Hyde speaks with Jim Zwiers, Senior Vice President of  Wolverine Worldwide & President – Performance Group about creating win-win scenarios for brands and sustainability.

What does sustainability mean to your company?
Wolverine Worldwide is focused on reducing our global ecological footprint on current and future generations through environmentally sustainable business practices.

This pervades … Read more ›

Breaking Trail: Kevin Myette, REI

Breaking Trail: Kevin Myette, REI

Kevin Myette is the Director of Product and Supply Chain Sustainability for REI

Sustainability is becoming impossible to ignore in the outdoor industry. In this series, we look to our industry leaders for guidance, inspiration, and best practices in sustainable business in the outdoor-product space. Breaking Trail is an Outdoor Retailer Series that is powered by Walden Hyde. Here, Walden Hyde speaks with Kevin Myette, Director of Product and Supply Chain Sustainability for REI.

What does sustainability mean to you? To your company?
Sustainability is a bit of a charged word for me because oftentimes it’s viewed as finite and absolute when it really describes the state of a system.

For REI, it’s … Read more ›

Breaking Trail: Adam Mott, The North Face

Breaking Trail: Adam Mott, The North Face

Adam Mott, Senior Manager of Corporate Sustainability at The North Face

Sustainability is becoming impossible to ignore in the outdoor industry. In this series, we look to our industry leaders for guidance, inspiration, and best practices in sustainable business in the outdoor-product space. Breaking Trail is an Outdoor Retailer Series that is powered by Walden Hyde. Here, Walden Hyde speaks with Adam Mott, Senior Manager of Corporate Sustainability at The North Face, about The North Face’s priorities and the power of collaboration.

What does sustainability mean to you? To your company?
From a company perspective, sustainability is a license to operate. It is about ensuring your viability to continue to … Read more ›

Breaking Trail: Ryan Gellert, Black Diamond Equipment

Breaking Trail: Ryan Gellert, Black Diamond Equipment

Ryan Gellert, President of Black Diamond Equipment

Sustainability is becoming impossible to ignore in the outdoor industry. In this series, we look to our industry leaders for guidance, inspiration, and best practices in sustainable business in the outdoor-product space. Breaking Trail is an Outdoor Retailer Series that is powered by Walden Hyde. Here, Walden Hyde speaks with Ryan Gellert, President of Black Diamond Equipment, about supply chain transparency and the importance of keeping wild places open for public use.

What does sustainability mean for Black Diamond?

Black Diamond has always been a strong advocate for land-use and land-protection issues. CEO and Founder Peter Metcalf established … Read more ›

Breaking Trail: Gerry Fullington, Massey’s Professional Outfitters

Breaking Trail: Gerry Fullington, Massey's Professional Outfitters

Gerry Fullington, General Manager of Massey’s Professional Outfitters

Sustainability is becoming impossible to ignore in the outdoor industry. In this series, we look to our industry leaders for guidance, inspiration, and best practices in sustainable business in the outdoor-product space. Breaking Trail is an Outdoor Retailer Series that is powered by Walden Hyde. Here, Walden Hyde speaks with Gerry Fullington, General Manager of Massey’s Professional Outfitters, about sustainability from an outdoor retailer’s point of view.

What does sustainability mean for Massey’s?

We think about it in terms of reducing the impact we have on the environment—through the products we sell and our decisions in the stores—and helping people … Read more ›

Breaking Trail: Matt O’Laughlin, K2

Breaking Trail: Matt O'Laughlin, K2

Gerry Fullington, General Manager of Massey’s Professional Outfitters

Sustainability is becoming impossible to ignore in the outdoor industry. In this series, we look to our industry leaders for guidance, inspiration, and best practices in sustainable business in the outdoor-product space. Breaking Trail is an Outdoor Retailer Series that is powered by Walden Hyde. Here, Walden Hyde speaks with Matt O’Laughlin, Senior Ski Design Engineer for K2 Skis and Chair of the Sustainability Action Team at K2 Sports, about sustainability in product design and the future of snow.

What’s your role at K2?
I’m a Senior Design Engineer working on K2 Skis and Chair of the Sustainability Action … Read more ›