Inside Outdoor Retailer


inov-8 – Live From OR with Timmy O’Neill

Timmy O’Neill interviews Paul Staudigel of Inov-8 on the stage of Live from OR at Outdoor Retailer Winter Market 2014.

About inov-8:

Everything inov-8 does is designed to celebrate the grit and glory of the committed athlete.

Our belief
We believe in natural running. Natural running involves taking running back to its most innate form, letting nothing alter the natural biomechanics of the foot and body. Natural running relies on the strength of the runner’s feet and legs rather than the cushioning or support of a shoe. The foot controls the shoe, not the other way around.

Our products… Read more ›

Just another outdoorsy picture…

Just another outdoorsy picture...
ChadJukes Grand sept 11 12
Chad on the Grand by TO

This is one of those images (taken by Timmy O’Neill) worth a thousand words; something resonates about this image overlooking the Jackson ‘Hole’, taken from the summit of the Grand, Sept. 11, 2012. It’s Chad Jukes, friend of the Outdoor Industry, Paradox Sports and the world. He’s apparently hindered somehow by being a lower leg amputee, but I don’t see much evidence of that here.  Doesn’t affect his trumpeting either, I can attest. But it does deepen the meaning and resonance of the image for outdoor professionals and for Americans that he lost … Read more ›

Summer 12 coverage

Some interesting links following the Summer Market 2012 show in SLC. The best attended and largest OR show to date. This will be updated and enlarged as more content flows from the industry…


SNEWS take on the political tussle over public lands and the implication for OR

Gear Junkie 'Gear of the Show' awards – there was no shortage of truly innovative products at Summer OR.

AUG 9 UPDATE – This interesting article is well written, however our current contractwith SLC is through 2014 (not 2013 as is stated twice in the article).

Live … Read more ›

UPDATED Aftermath Summer OR 2011 & Review Link lineup

How about just a stream of consciousness phrase-fest of bytes I heard while in SLC this past week?  That's about all my addled brain can put forth at the moment, and I'll follow with links that can tell the story more in-depth.  Guess I'm still in 'space-efficiency' mode. 

#hyperlocal BestORShowever #notallfunandgames – O.R.D. - OutsideBestOfShow #ProjectOR Bucking the economic Trend #consolidation #rebooting Lots of Newness #allstarjam Making Things In America #novelconcept Eco-Index rising, Influencers/Thought Leaders/Top Talent #showgoeson After Hours, Sierra Nevada beer, 'Granola Disneyland', belly laughing,, SLC tight fit, SLC hospitality, OPE Photo Expo, Sustainable Business, Sustainable Living Roadshow, … Read more ›

The Floorplan… Deliberate Design or Mishmosh?

OK so this is what blogging is for… to shed light on previously taboo or complex topics and engage an audience in a group dialogue, to uncover new ideas and otherwise improve transparency, effectiveness and connectivity within a group.  No other subject is as contentious or crucial to the OR experience than the layout of the show floor.  So… let's have at it, shall we?  Chime in whenever, however, but please be respectful…

The description of how the process works was published in the last OR Daily round (day 3), at Winter Market 2011, and you can check that out … Read more ›

SXSW and the future of events

UPDATE 4-19 – Here is an article that has some concrete takeaways from the SXSW experience… and yes SXSW was, as all good events need to be, an Experience.

and another review of the SXSW event.


(original article below)

With Coachella staging now in SoCal, and South By Southwest (SXSW) just concluded in Austin, TX, the question lingers 'what are these events about?' and 'why do they draw so powerfully from the consumer base? 

Both events draw hundreds of thousands of people and major attention over the web as well, with live streaming content in the … Read more ›

Tsunami help

Tsunami help

As an island nation Japan has designed brilliantly over many centuries to handle both earthquakes and tsunamis, but this latest event, unmatched in recorded history, tops any of the computer model scenarios that could be anticipated even today.  Predictions have been ongoing for a west coast U.S. monster quake for over a decade, so Be Prepared fellow Californians…

Like New Zealand, the 'ring of fire' island nations are most susceptible to this 'one-two punch' of Quake into Tsunami.   No side of the islands are safe, really…… check out this 'max energy' wave power map of NZ. 


All we can do at … Read more ›

And the Show goes on

And the Show goes on

Well the whirlwind of the OR Summer show 2010 has subsided, except for those of you road-tripping on to points N/S/E/W.  I didn't find any road trippers from the South, but certainly from every other direction and I bet there were a few willing to take highway and byway to SLC last week.
I know it's important to say, so I'll say it now that attendance at the show was up in all measured categories of buyers, stores, exhibitors, media, advocacy groups and overall attendance.  This bucks the trend in the trade show industry for sure… But is that really … Read more ›

GUEST BLOG #4 – Southbound off the Interstate to OR

GUEST BLOG #4 - Southbound off the Interstate to OR

"Thanks to the Interstate Highway system, it is now possible to travel across the country from coast to coast without seeing anything." – Charles Kuralt.

American paddler gothic 

Every two or three years I like to drive the 1305 miles from my home in Wisconsin to Outdoor Retailer. I haven't taken the long Ribbon of Boredom (a.k.a. Interstate 80) for years.

Son 1.0 is 17, and this is probably the last summer I'll have him at home.  We did the Epic Guy Trip five years ago, and it was time for another.  Instead of taking the northern route, we decided to go Read more ›