This is one of those images (taken by Timmy O’Neill) worth a thousand words; something resonates about this image overlooking the Jackson ‘Hole’, taken from the summit of the Grand, Sept. 11, 2012. It’s Chad Jukes, friend of the Outdoor Industry, Paradox Sports and the world. He’s apparently hindered somehow by being a lower leg amputee, but I don’t see much evidence of that here. Doesn’t affect his trumpeting either, I can attest. But it does deepen the meaning and resonance of the image for outdoor professionals and for Americans that he lost … Read more ›
Some interesting links following the Summer Market 2012 show in SLC. The best attended and largest OR show to date. This will be updated and enlarged as more content flows from the industry…
AUG 10 UPDATE -
SNEWS take on the political tussle over public lands and the implication for OR
Gear Junkie 'Gear of the Show' awards – there was no shortage of truly innovative products at Summer OR. http://gearjunkie.com/best-in-show-outdoor-retailer-2012
AUG 9 UPDATE – This interesting article is well written, however our current contractwith SLC is through 2014 (not 2013 as is stated twice in the article).
Live … Read more ›
In case the navigation on our site isn’t as intuitive for you as we’d like, this blog will serve as an FAQ link lineup for those planning their OR Winter 12 experience and those who just want to know all that is happening in SLC in the outdoor biz the week of Jan. 16 (also MLK Holiday!). BTW for you way-ahead planners, next year (2013) MLK bumps to Jan. 21, and our show continues to stage just afterwards Jan. 23 (AMDemo) thru 27.
Last year about this time, I attended the Textile Exchange annual symposium in NYC, where Yvon Chouinard keynoted the event with a bold proclamation… he would market Patagonia products going forward with a new message: 'DON"T BUY THIS UNLESS YOU REALLY NEED IT'. Well he has made good on his word… this ad (running in the NY TIMES) is the latest environmental gauntlet thrown to raise the bar across the industry.
At the TE event in 2010, Yvon also made a few key observations on his 'Most Reluctant Businessman In The World' quest… (does he drink Dos Equis?) one that … Read more ›
This is a topic that could use some airing out, and the time is right with the recent announcement that Burton has joined the show with a sizeable presence. There seems to be a prevailing impression that OR has been the windfall recipient of dozens of brands whom, when ASR went dormant, suddenly found themselves with nothing to do in January and August and in need of a trade show to spend their lonely marketing dollars. Absurd? The launch of a new fashion show in L.A. (Santa Monica) that parallels the Agenda format indicates more than one person thinks there is a void to … Read more ›
How about just a stream of consciousness phrase-fest of bytes I heard while in SLC this past week? That's about all my addled brain can put forth at the moment, and I'll follow with links that can tell the story more in-depth. Guess I'm still in 'space-efficiency' mode.
#hyperlocal BestORShowever #notallfunandgames – O.R.D. - OutsideBestOfShow #ProjectOR Bucking the economic Trend #consolidation #rebooting Lots of Newness #allstarjam Making Things In America #novelconcept Eco-Index rising, Influencers/Thought Leaders/Top Talent #showgoeson After Hours, Sierra Nevada beer, 'Granola Disneyland', belly laughing, outdoorretailerhub.com, SLC tight fit, SLC hospitality, OPE Photo Expo, Sustainable Business, Sustainable Living Roadshow, … Read more ›
Community Zones at Summer OR; the ‘welcome center’ for pros in Paddle, Running, Climbing, Design and TravelJuly 7, 2011
I've been camping on this video for some time now (well about 10 months), and I've managed to get over the goofiness Michael exudes (certainly NOT moi, merci!)… also, I've made an even worse one recently, so suddenly this one doesn't seem nearly as bad anymore. It's a good expose on the various community Zones at the OR Show, what the purpose is (never mind the beer) and it's got a few tech tips too for attendees.
In case our ramblings aren't super clear, here's a short list to prep for the show;
1) download a QR reader BEFORE you hit … Read more ›
OK so this is what blogging is for… to shed light on previously taboo or complex topics and engage an audience in a group dialogue, to uncover new ideas and otherwise improve transparency, effectiveness and connectivity within a group. No other subject is as contentious or crucial to the OR experience than the layout of the show floor. So… let's have at it, shall we? Chime in whenever, however, but please be respectful…
The description of how the process works was published in the last OR Daily round (day 3), at Winter Market 2011, and you can check that out … Read more ›
So I'm not exactly the most dedicated bike commuter on the planet, but I have an incredible ride into work that puts me on a ridge trail that overlooks the beautiful Capistrano Valley and the Pacific Ocean. Being that this is National Bike Month, and that the OR show celebrates the cycling scene as part of the greater outdoor recreation world, I want to encourage myself (and you all) to take advantage of the tailwind and, as Freddie Mercury so wisely screamed into his microphone 20 years ago, 'Get On Your Bikes and RIDE!'
I'll be working the Bike-to-Work Week … Read more ›
UPDATE 4-19 – Here is an article that has some concrete takeaways from the SXSW experience… and yes SXSW was, as all good events need to be, an Experience. http://bit.ly/dTkhRV
and another review of the SXSW event.
(original article below)
With Coachella staging now in SoCal, and South By Southwest (SXSW) just concluded in Austin, TX, the question lingers 'what are these events about?' and 'why do they draw so powerfully from the consumer base?