June 10, 2011
OK so this is what blogging is for… to shed light on previously taboo or complex topics and engage an audience in a group dialogue, to uncover new ideas and otherwise improve transparency, effectiveness and connectivity within a group. No other subject is as contentious or crucial to the OR experience than the layout of the show floor. So… let's have at it, shall we? Chime in whenever, however, but please be respectful…
The description of how the process works was published in the last OR Daily round (day 3), at Winter Market 2011, and you can check that out … Read more ›
May 11, 2011
So I'm not exactly the most dedicated bike commuter on the planet, but I have an incredible ride into work that puts me on a ridge trail that overlooks the beautiful Capistrano Valley and the Pacific Ocean. Being that this is National Bike Month, and that the OR show celebrates the cycling scene as part of the greater outdoor recreation world, I want to encourage myself (and you all) to take advantage of the tailwind and, as Freddie Mercury so wisely screamed into his microphone 20 years ago, 'Get On Your Bikes and RIDE!'
I'll be working the Bike-to-Work Week … Read more ›
April 18, 2011
UPDATE 4-19 – Here is an article that has some concrete takeaways from the SXSW experience… and yes SXSW was, as all good events need to be, an Experience. http://bit.ly/dTkhRV
and another review of the SXSW event.
(original article below)
With Coachella staging now in SoCal, and South By Southwest (SXSW) just concluded in Austin, TX, the question lingers 'what are these events about?' and 'why do they draw so powerfully from the consumer base?
Both events draw hundreds of thousands of people and major attention over the web as well, with live streaming content in the … Read more ›
February 17, 2011
This is a worthy 16 minutes if you are interested at all in active outdoor recreation. Funny that I just saw this while my neighbor is on a treadmill, in his garage, facing in, while it's sunny, 65 and gorgeous outside.
http://www.whitehouse.gov/photos-and-video/video/2011/02/16/president-obama-americas-great-outdoors-initiative… Read more ›
February 3, 2011
Well you can google search the crap out of 'Outdoor Retailer Winter Market 2011' or you can peruse the following links to see what influencers are saying about the show… there's a lot, and there could be more if you post up a reply with your favorite review on the hottest topic of the season, Outdoor Retailer (if I say so myself). Dig in!
Link to OR Show Dailies hot off the digi-press! http://bit.ly/gdeEsu
These are great gear and show reviews from across the landscape of media verts, from core product junkies to the action sports edge.
http://labelnetworks.com/stories.php?id=755… Read more ›
January 19, 2011
Here is just one more place to easily find the links you need for the show that is upon us!
Mobile App download
Event Schedule at show
Special 'Adventure Theater' schedule at show
OR Rocks Art/Music/Culture in and around the show (Incl. the Industry All Star Jam!)
OR Hub digital enhancement for show planning and efficient follow-through (free!)
New Product Showcase - see some of the hot new products launching at show
… Read more ›
December 16, 2010
I just finished reading 'Crowdsourcing' by Jeff Howe. It definitely has me thinking about how it applies to the show environment, since our industry gathering is a worthy crowd, by any measure. When it comes to like-minded passionate enthusiasts for the winter wilderness, there ain't no crowd like ours.
One thing I'm strongly considering is displaying a special snowmobile in the Backcountry Village area of the show… if you aren't familiar with that zone, it's where nearly all the cool winter hardgoods (skis, split boards, bindings, avy beacons, nordic, etc…) are shown. I know it's controversial, but I also know that … Read more ›
November 8, 2010
What is a Virtual Event? Is it, like, a tweetup, or a meetup, a mashup or a web conference, or what? Can it be helpful to my business or just another distraction from my core business?
One Day – December 7, 2010 for Live Cast
15 key brands supporting from OIA Eco-Index and Polartec to Bluesign Technologies and AAPN
90 days online and available in archive form
The OR Virtual Design Center focuses on education and latest material developments behind the branded products that are the focus of Outdoor Retailer shows. This is a fast-moving and changing landscape (seen the price … Read more ›
October 1, 2010
PROLOGUE: Sayulita is a quaint fishing/surfing village located 45 minutes north of Puerto Vallarta, Mexico. It lies in the state of Nayarit and is part of the 'Mexican Riviera' (a Mexican government initiative aptly named to attract more tourists to this part of the country). Many local shops and restaurants are scattered about the tiny town of cobblestone streets, casitas and bungalows. This little hippie village has become my home-away-from home and you need to experience it for yourself one day…
Rebuilding the ‘Mexican Riviera’ by Ginger Conrad, Outdoor Retailer Marketing Manager, Oct 1, 2010
(image: let's get 'er done!)… Read more ›
August 17, 2010
Well the whirlwind of the OR Summer show 2010 has subsided, except for those of you road-tripping on to points N/S/E/W. I didn't find any road trippers from the South, but certainly from every other direction and I bet there were a few willing to take highway and byway to SLC last week.
I know it's important to say, so I'll say it now that attendance at the show was up in all measured categories of buyers, stores, exhibitors, media, advocacy groups and overall attendance. This bucks the trend in the trade show industry for sure… But is that really … Read more ›