Inside Outdoor Retailer


Just another outdoorsy picture…

Just another outdoorsy picture...
ChadJukes Grand sept 11 12
Chad on the Grand by TO

This is one of those images (taken by Timmy O’Neill) worth a thousand words; something resonates about this image overlooking the Jackson ‘Hole’, taken from the summit of the Grand, Sept. 11, 2012. It’s Chad Jukes, friend of the Outdoor Industry, Paradox Sports and the world. He’s apparently hindered somehow by being a lower leg amputee, but I don’t see much evidence of that here.  Doesn’t affect his trumpeting either, I can attest. But it does deepen the meaning and resonance of the image for outdoor professionals and for Americans that he lost … Read more ›

Summer 12 coverage

Some interesting links following the Summer Market 2012 show in SLC. The best attended and largest OR show to date. This will be updated and enlarged as more content flows from the industry…


SNEWS take on the political tussle over public lands and the implication for OR

Gear Junkie 'Gear of the Show' awards – there was no shortage of truly innovative products at Summer OR.

AUG 9 UPDATE – This interesting article is well written, however our current contractwith SLC is through 2014 (not 2013 as is stated twice in the article).

Live … Read more ›

Burton, Billabong and the rise of ‘action sports’ at OR

Burton, Billabong and the rise of 'action sports' at OR


This is a topic that could use some airing out, and the time is right with the recent announcement that Burton has joined the show with a sizeable presence.  There seems to be a prevailing impression that OR has  been the windfall recipient of dozens of brands whom, when ASR went dormant, suddenly found themselves with nothing to do in January and August and in need of a trade show to spend their lonely marketing dollars.   Absurd?  The launch of a new fashion show in L.A. (Santa Monica) that parallels the Agenda format indicates more than one person thinks there is a void to … Read more ›

UPDATED Aftermath Summer OR 2011 & Review Link lineup

How about just a stream of consciousness phrase-fest of bytes I heard while in SLC this past week?  That's about all my addled brain can put forth at the moment, and I'll follow with links that can tell the story more in-depth.  Guess I'm still in 'space-efficiency' mode. 

#hyperlocal BestORShowever #notallfunandgames – O.R.D. - OutsideBestOfShow #ProjectOR Bucking the economic Trend #consolidation #rebooting Lots of Newness #allstarjam Making Things In America #novelconcept Eco-Index rising, Influencers/Thought Leaders/Top Talent #showgoeson After Hours, Sierra Nevada beer, 'Granola Disneyland', belly laughing,, SLC tight fit, SLC hospitality, OPE Photo Expo, Sustainable Business, Sustainable Living Roadshow, … Read more ›

Community Zones at Summer OR; the ‘welcome center’ for pros in Paddle, Running, Climbing, Design and Travel

I've been camping on this video for some time now (well about 10 months), and I've managed to get over the goofiness Michael exudes (certainly NOT moi, merci!)… also, I've made an even worse one recently, so suddenly this one doesn't seem nearly as bad anymore.  It's a good expose on the various community Zones at the OR Show, what the purpose is (never mind the beer) and it's got a few tech tips too for attendees.

In case our ramblings aren't super clear, here's a short list to prep for the show;

1) download a QR reader BEFORE you hit … Read more ›

SXSW and the future of events

UPDATE 4-19 – Here is an article that has some concrete takeaways from the SXSW experience… and yes SXSW was, as all good events need to be, an Experience.

and another review of the SXSW event.


(original article below)

With Coachella staging now in SoCal, and South By Southwest (SXSW) just concluded in Austin, TX, the question lingers 'what are these events about?' and 'why do they draw so powerfully from the consumer base? 

Both events draw hundreds of thousands of people and major attention over the web as well, with live streaming content in the … Read more ›

Tsunami help

Tsunami help

As an island nation Japan has designed brilliantly over many centuries to handle both earthquakes and tsunamis, but this latest event, unmatched in recorded history, tops any of the computer model scenarios that could be anticipated even today.  Predictions have been ongoing for a west coast U.S. monster quake for over a decade, so Be Prepared fellow Californians…

Like New Zealand, the 'ring of fire' island nations are most susceptible to this 'one-two punch' of Quake into Tsunami.   No side of the islands are safe, really…… check out this 'max energy' wave power map of NZ. 


All we can do at … Read more ›

Virtual Design Center – Reloaded

What is a Virtual Event?  Is it, like, a tweetup, or a meetup, a mashup or a web conference, or what?  Can it be helpful to my business or just another distraction from my core business?


One Day – December 7, 2010 for Live Cast

15 key brands supporting from OIA Eco-Index and Polartec to Bluesign Technologies and AAPN

90 days online and available in archive form

The OR Virtual Design Center focuses on education and latest material developments behind the branded products that are the focus of Outdoor Retailer shows.  This is a fast-moving and changing landscape (seen the price … Read more ›

GUEST BLOG: Flying low to Outdoor Retailer – Motorcycling to the Show – Day 3

Day 3–July 31, 2010
240 miles – Arco, ID to Salt Lake City, UT

It's three in the morning. I am sitting on a concrete step outside the room of a motel that could have been in the movie "No Country for Old Men." The thunder woke me up. I moved outside to see the lightening now tearing across the sky every five seconds in long white branches. It's a huge storm. The wind is rising and now pushing over the small poplar trees across the parking lot. Thunder is continuous, rolling in like an artillery barrage on a nearby … Read more ›

GUEST BLOG #4 – Southbound off the Interstate to OR

GUEST BLOG #4 - Southbound off the Interstate to OR

"Thanks to the Interstate Highway system, it is now possible to travel across the country from coast to coast without seeing anything." – Charles Kuralt.

American paddler gothic 

Every two or three years I like to drive the 1305 miles from my home in Wisconsin to Outdoor Retailer. I haven't taken the long Ribbon of Boredom (a.k.a. Interstate 80) for years.

Son 1.0 is 17, and this is probably the last summer I'll have him at home.  We did the Epic Guy Trip five years ago, and it was time for another.  Instead of taking the northern route, we decided to go Read more ›